▲ On February 1st, TM Roh delivered his opening keynote introducing Galaxy’s latest innovations to a rapidly changing world in San Francisco.
Every year at Galaxy Unpacked, Samsung Electronics unveils a new era of mobile innovation — and this year was no exception. Together in person for the first time in three years, at its recent Unpacked event in San Francisco, Samsung unveiled its exciting new lineup of additions to the Galaxy family — including the Galaxy S23 series, the Galaxy Book3 series and an inspiring vision for sustainability.
With its latest line of devices, Samsung creates premium and powerful mobile experiences for everyone. Building on its long history of open, proven and reliable collaboration, Samsung also showed off how it uses technology to transform the future of human connection.
“More than ever, people are turning to brands they trust for the tools they can rely on to navigate our rapidly changing world,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “At Samsung, this demand for reliable performance pushes us to deliver more meaningful innovations – beyond the specs. It pushes us to create devices that are truly the best and be a brand you can be proud of. We created these devices for to set the new premium standard for innovation to deliver powerful performance – without compromise. For every consumer and for the planet we share.”
From top Samsung executives showcasing the latest products to packed crowds and event-goers getting their hands on the latest innovations, everyone took part in this celebration of all things Samsung. Keep reading to see more photos, highlights and reveals from Galaxy Unpacked 2023.
▲ Many visitors attended Galaxy Unpacked 2023, which took place in San Francisco at the Masonic Auditorium.
Light, camera, action: cameras in the Galaxy S23 series
The recently unveiled Galaxy S23 series made a serious impact on visitors with its beautiful design and vertically aligned rear camera lenses. Not only has Samsung improved the unified camera design, but also significantly updated the Galaxy S23 Ultra’s camera capabilities. These improvements were highlighted through videos filmed #withGalaxy, which debuted at this year’s Unpacked event.
▲ TM Roh introduced the new Galaxy S23 series, the best Galaxy S series to date.
The event featured an electrifying short film shot by award-winning filmmaker Ridley Scott exclusively with the Galaxy S23 Ultra — Samsung’s most incredible camera yet. The short film showcased the device’s superior camera capabilities and revealed that anyone can produce an epic movie with videos shot from their everyday lives.
▲ Vice President of Mobile Product Management Drew Blackard introduced the Galaxy S23 Ultra and revealed that all videos shown during the presentation were filmed with the Galaxy S23 Ultra.
With the Galaxy S23 Ultra’s array of advanced camera features, anyone can easily produce pro-grade content anytime, anywhere.
▲ All footage in Ridley Scott’s short film “See” was shot with the Galaxy S23 Ultra.
Capture the moment: The Galaxy S23 Ultra’s high-resolution camera is out of this world
The Galaxy S23 Ultra’s new 200MP Wide Camera captures high-resolution images with a level of large-scale color and detail never before seen in a smartphone. In addition, various pro-level features in Expert RAW allow users to easily produce creative and cinematic films.
▲ The new Galaxy S23 series combines design, performance and technological innovation in its high-resolution front and rear cameras, enhancing the user’s camera experience.
▲ Jaclyn Wyatt, Head of Social Media & Commerce at Samsung, explained that the wide-angle camera on the Galaxy S23 Ultra boasts ultra-high resolution. She also introduced the improved Adaptive Pixel and Camera Assistant app, complete with new features to help users take photos efficiently.
▲ Expert RAW gives users more control over all aspects of the shooting experience, including ISO, aperture and white balance from start to finish.
▲ Astrophotography captures the night sky in stunning detail only using a smartphone.
▲ Na Hong-jin’s short film “Faith” demonstrates the cinema-quality camera capabilities of the Galaxy S23 Ultra. The director was pleased with the smartphone camera’s ability to capture high detail, even in dark environments.
Shoot After Sundown: Nightography
Shooting in low light can be challenging for even the most advanced filmmakers, resulting in shaky, unusable footage with lots of noise. At Galaxy Unpacked, Samsung announced a multi-frame processing solution for the Galaxy S23 series camera to overcome this challenge. This dedicated algorithm combines multiple images across frames to reduce noise, so everyone can take vivid and optimized videos, even in the dark. In addition, an improved AI object-aware engine and stereo depth map allow the camera to capture clear portraits with great detail, bringing night images to life. What’s more, with the improved Nightography and front camera, Galaxy S23 series users are constantly prompted to share their group photos and videos with friends.
▲ Yoonie Park from Brand Marketing introduced Nightography and explained that the camera’s multiframe processing technology is able to reduce noise effectively.
▲ A captivated audience listens to the explanation of the ground-breaking Galaxy S23 series Nightography feature.
▲ AI Stereo Depth Map, based on Dual Pixel technology, is able to detect individual objects. It can even separate a person’s glasses from the background of an image, so portrait details are sharp and clear.
Upgrade your gaming experience with the Galaxy S23 series
The Galaxy S23 series has received a serious upgrade across the board, from its enhanced 5000mAh battery and improved cooling system to its next-level camera performance and 41% faster GPU. The newly designed 8-core CPU boosts the processing capabilities of the Galaxy S23 series by around 34%, which is ideal for multitasking. The optimized NPU architecture also uses an AI algorithm for an additional 49% boost, helping users capture stunning images in low light.
▲ Product specialist David Thompson introduced the improved Galaxy S23 series CPU and NPU, which make photos, videos and graphics truly epic. The improved performance and processing speed provide a powerful gaming experience. David further explained that users can enjoy the game longer with improved battery life.
▲ Drew Blakard continued the presentation by demonstrating how in-game lighting, reflections, and shadows are even more realistic with Samsung’s GPU-enabled Ray Tracing Module.
▲ Influencer Lee ‘Faker’ Sang-hyeok tests Samsung’s latest game.
New in Galaxy Unpacked 2023: Galaxy Book3 Ultra, powerful performance anytime, anywhere
After announcing the release of the Galaxy S23 series, visitors were excited to see what other new releases were on the horizon. In particular, visitors were amazed by the announcement of the Galaxy Book3 series and especially the Galaxy Book3 Ultra, a brand new addition to the Galaxy Book series.
▲ Ryan Baber of Retail Marketing introduced the latest Galaxy Book3 series, which provides users with an enhanced multi-device experience.
▲ The audience watches the Galaxy Book3 series multi-device experience video.
Through the Galaxy Book3 Ultra, Samsung introduces the dynamic AMOLED 2X display to users for the first time. This cutting-edge laptop is equipped with the latest CPU and GPU from Intel and NVIDIA, perfect not only for everyday users, but also for gamers and creators.
▲ The Galaxy Book3 Ultra has a crisp 3K display that makes colors and details pop. With Ultra’s powerful H-series CPU that can support up to 45W for high performance and upgraded NVIDIA® GeForce RTX™ 4070 Laptop GPU, Galaxy Book3 Ultra can help bring any user’s imagination to life.
Through powerful performance and connectivity, visitors could take a look at how the Galaxy ecosystem would improve their daily lives.
▲ The Galaxy Book3 360 is equipped with a touch screen and S Pen capabilities, allowing users to create in more ways.
▲ SmartThings connects a user’s mobile devices and home appliances in one convenient place.
Sustainability in everyday life: Creating a brighter future through technology
From 100% recycled paper packaging boxes to various external and internal parts made from recycled glass, plastic and aluminum, Samsung expanded the use of environmentally conscious materials in its devices, furthering its sustainability efforts.
▲ Mark Newton from Corporate Sustainability at Samsung explained that Samsung aims to achieve net zero CO2 emissions by 2050 and by 2030 for the Mobile Experience Business.
▲ The Galaxy S23 series has incorporated the most recycled materials to date. The number of interior and exterior parts that use recycled aluminum, PET, glass and ocean-bound plastic has been increased to 12.
Shaping the future of communication through industry-leading collaboration
Samsung has a long history of collaborating to push the boundaries of what is possible to deliver leading and premium experiences. During the partnership announcement section of Galaxy Unpacked 2023, President and CEO of Qualcomm Cristiano Amon first took the stage and revealed that the Galaxy S23 series is powered by the world’s fastest and most power-efficient Snapdragon® yet.
▲ TM Roh explained Samsung’s plan to create the next-generation XR experience through open collaboration and open innovation.
▲ Cristiano Amon, president and CEO of Qualcomm, describes past and future collaborations with Samsung.
“Snapdragon® 8 Gen 2 Mobile Platform for Galaxy has leading system processing performance as well as cutting-edge AI that enables truly extraordinary experiences,” said Cristiano. “This includes AI-powered cognitive ISP, which enhances photos and videos in real-time for professional-quality camera experiences, even in dark environments.” Cristiano also emphasized that Qualcomm’s latest Adreno GPU provides ultra-realistic graphics and delivers the ultimate connectivity with the world’s best and most reliable 5G modem RF System, as well as industry-leading Wi-Fi and Bluetooth.
Finally, Cristiano explained that the company aimed to create a new era of highly immersive XR experiences that blur the lines between the physical and digital worlds.
▲ Hiroshi Lockheimer, SVP of platforms and ecosystems at Google, outlines his company’s vision for the future of technology with Samsung.
Hiroshi Lockheimer, Google’s SVP of Platforms and Ecosystems, highlighted the importance of partnership, citing the rollout of Rich Communication Services (RCS) Messaging Standard and Wear OS, both of which were close collaborations with Samsung. Moving forward, Hiroshi explained how Google would also invest in cutting-edge XR technologies that will change the way we interact.
“An exciting area where Google has been investing for a long time across both experiences and technology is AR and VR,” Hiroshi said. “These technologies are integral to the new phase of computing as they can change the way we interact with people and information to get things done in the real world.”
With a vision to enable a new generation of computing, Samsung, Google and Qualcomm will join forces to develop advanced hardware and software to make this immersive technology a reality.
▲ Top executives from Samsung, Google and Qualcomm explore Galaxy’s latest innovations in the Masonic Auditorium following the Galaxy Unpacked 2023 presentation.
Relive the thrill: Unpacked 2023 full video replay
It’s a wrap! If you weren’t able to tune in to the full event, take a look at the video below for a full replay of this February’s Unpacked 2023 showcase. Tune into Newsroom’s complete coverage of the event to learn more.
