Global companies have started investing in artificial intelligence (AI) and on-premises edge servers to adapt to the changing retail landscape. Retailers are continually looking to reinvent the in-store customer experience to increase their resilience and cement themselves in the industry.
Edge computing is fast becoming essential for retailers when it comes to accelerating their digital transformation – the benefits of edge computing are proven to transform the customer experience. By bringing computing power closer to the data source, there will be minimized latency and reduced risk in operations. With consumer demands constantly changing, a customer-centric approach will be needed to create personalized interactions across their stores that their customers won’t forget.
Schneider Electric envisioned the future of retail along with the industry trends that supported Edge technologies. The global specialist in energy management and automation developed an Edge solution to improve the customer experience in brick-and-mortar stores and increase the purchasing channels for their customers. By using advanced technologies, retailers can expand their customer base with online channels and focus on their customers’ digital experience.
“The retail industry faces complex challenges ahead, and our Edge technologies aim to drive operational efficiency by understanding that space is at a premium,” said Abraham Lim, Secure Power Director at Schneider Electric Philippines. “Space must be designed optimally because it affects the way customers behave in stores along with how they interact with their products.”
EcoStruxure Microdata Center
The EcoStruxure Micro Data Center 6U Wall Mount ensures that large Edge servers and network equipment are strategically located in non-IT environments, such as retail spaces, to support critical business operations. Schneider Electric’s Micro Data Center R-Series also has additional features such as active cooling, improved filtration and security for data centers in harsher environments. There is nothing worse than losing a customer due to network failure in Point-of-Sale systems, and this data center ensures that store systems are always operational.
Retailers must constantly innovate and use in-store technologies to offer high levels of customer service. AI and machine learning make it possible to address customer concerns by giving store clerks access to up-to-date data. Schneider Electric’s EcoStruxure IT leverages industry benchmarks and analytics to deliver high-quality service quickly. A simplified IT infrastructure that matches the store aesthetic allows retailers to sell an immersive brand experience. They can remotely monitor the edge software while increasing their operational savings by not having to procure maintenance or repair services. This edge computing solution presents several ways technologies can be leveraged to provide tailored recommendations and effective products that add to the store’s rapid response capabilities.
Schneider Electric has also partnered with AVEVA, a global leader in industrial automation software, and other leading brands to simplify the implementation of Edge technologies. With the expertise of their partners, Schneider Electric has reduced field engineering and maintenance costs through its preconfigured designs.
Schneider Electric has also created a Local Edge Configurator to give system integrators access to tools that deliver solutions that have been theoretically validated.
Schneider Electric Exchange provides technology resources through APIs and datasets. Users can seek out experts in different fields to solve specific customer problems within the platform. This exchange also connects users with the right partners to scale their business through the ask-and-advise forum.
“Organisations can benefit greatly from building a data-driven culture. Schneider Electric has leveraged IT equipment and operational data sourced from our business systems to meet the demands of customers in various industries,” Lim said.
Schneider Electric understands the investment and infrastructure development required to gain a competitive advantage in the retail sector. Achieving operational efficiency requires real-time insights derived from AI technologies, algorithms and sensors. With many industries shifting towards edge computing, Schneider Electric is committed to helping lead these industries into the future. Through its strategic partnerships, Schneider Electric has developed Edge solutions that will meet the specific nature of one’s business, as well as enable companies to optimize costs and create sustainable infrastructures.