Technology

Catalog Management Company Fabric Acquires Internet Video Archive

Stephanie Prange

Media and entertainment catalog management company Fabric has acquired the Internet Video Archive (IVA).

For the past 18 years, IVA has provided advertising content for film, television and games to some of the biggest names in the media industry. IVA’s database has entertainment trailers as well as film and TV metadata. IVA also provides insight into titles that are trending on a daily basis, rankings, future releases and links to where to view or purchase content.

“The acquisition enables Fabric, whose clients include Warner Bros. Discovery, Paramount Global, HBO, MGM and FOX, to provide even greater value by instantly matching titles to IVA’s library and enabling the sharing of data across Fabric clients ,” according to the company’s release.

“With mutual customers encouraging IVA to integrate with Fabric, it was clear that our two services were highly complementary,” Rhodes Mason, president of IVA, said in a statement. “Fabric’s ability to connect supply chain systems and manage and enrich titles is a natural fit for IVA. The combination can enable both enrichment and data matching, as well as the potential to update tens of millions of consumers across IVA’s content discovery platforms in an instant. This benefits IVA’s customers with real-time data at the point of creation and gives Fabric’s customers greater control over the origin of the data. The combination of the two companies will enable customers to effectively take advantage of all the new and innovative entertainment products available today and in the future.”

Founded in 2018, Fabric manages more than 20 million titles for its customers.

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Rob Delf, CEO, Fabric

“Integrating IVA’s services natively into the Fabric platform will help standardize our customers’ title catalogs more easily, provide insights about their marketing and verify their licensing across streaming platforms,” ​​Rob Delf, CEO of Fabric, said in a statement. “Ultimately, this acquisition is about listening to our customers’ needs and finding ways to deliver more value through our tools and services. This acquisition will only accelerate Fabric’s ability to efficiently and cost-effectively manage customer title catalogs in one place and enable sharing of this information with better control and accuracy.”

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